BRANDING
La Plassa
Markets of Barcelona
From public space to shared identity. La Plassa reimagines the traditional market as a living archive of community — a place shaped not only by architecture, but by the people who inhabit it., and high-quality craftsmanship.
The visual identity draws from Barcelona’s urban memory, combining archival references, local signage and a modular system designed to evolve through participation. Warm tones and a rounded typographic language connect the project to the city’s markets, plazas and everyday social life.The result is an identity that treats space as something collective, dynamic and constantly rewritten through interaction.
