BRANDING

Henna Morena

From natural haircare to a complete brand experience. Henna Morena is a Mediterranean haircare brand built around plant-based color, natural ingredients and a more conscious relationship with hair. Its approach combines products, education and personalized guidance to help people transition from synthetic cosmetics to natural care.

The work focused on maintaining and evolving a consistent visual language across packaging, art direction, web design, campaigns, editorial pieces and social media — ensuring every touchpoint felt part of the same brand world.

The result is a cohesive identity that brings together nature, expertise and contemporary beauty across both physical and digital experiences.

CREATED AT HENNA MORENA